Link: http://pitchfork.com/reviews/albums/17253-good-kid-maad-city/
As we all know, indie has died/been dying due to a Broken Indie Machine.
I have no idea who Kendrick Lamar is. Perhaps I have heard him on mainstream radio, or maybe one day I soon will. I supposed he is 'harder' and 'more authentic' than Donald Glover, though. However, he received a 9.5 from the Pitchfork grading system. This is the highest score since Frank Ocean's 9.5.
You have to assume that P4k is trying to 'kill off' white man's indie and transition into a 'Cool Hunting for SWAG Bros' content farm now that 'indie' is dead. The key to this transition is securing the buzz rights to the 'next Kanye West', which is basically the point of 'rap/hiphop' at this point. Every1 wants to say they were 'witnessing greatness' since the beginning or something. White people who make guitar rock are boring, but the hiphop community is where legends are made. Perhaps they have a better, more sustainable buzz economy than the indie community could ever have.
It has been no secret that Pitchfork is attempting to transition by way of 'The Negrofication of P4k' since they gave Kanye West a 10.0.
I don't know who Kendrick Lamar is, never listened to him, and probably won't know who he is until he is featured on some mainstreamier rapper's song that is played [via top 40 radio], but until then, he will have earned a 9.5 from pitchfork, which is basically on every white person's bucket list.
R u worried?
Is 'indie' over?
How will P4k's investments in the buzz-rap-o-sphere impact it's long term voice and readership?
IS white man's indie 'over'?
Who is Kendrick Lamar? Is he any good or just the seasonal 'kewl buzz rapper' that every1 creams their pants over, but then ur like 'whatever'?
Will the next Kanye West 10.0 be the 'final death blow' for indie?
PREVIOUSLY
How Indie Finally OFFICIALLY Died: The Broken Indie Machine.
